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Tag: universal ids

January 17, 2022DataBY jawnwalrus

Bye Bye Cookies.. Hello Universal IDs

E ver since Google Chrome announced that it would be shutting off support for third-party cookies, the programmatic advertising industry has been searching for alternatives. One of the main alternatives being considered are universal IDs. In this article, I’ll explain what universal IDs are and how they work. Key Points About Universal IDs A universal ID is a unique user...