Digital Savánt Group

In this guide, we provide you with detailed information on how to improve your deliverability. If you want to learn what is SPF, SpamAssassin DKIM, DMARC, Reverse DNS, and how they can impact your email deliverability, you are in the right place.What is SPF?SPF stands for Sender Policy Framework. It’s an email authentication protocol that is published in the DNS records of a...

Email deliverability is the rate of outgoing emails and how many reach the primary folder of the recipient inbox. If your email has a low deliverability rate, it will have a high chance of landing in the spam folder (which you obviously don’t want). As you can infer, an email with high deliverability will make it to the recipient’s inbox. For sales teams as well as for marketers,...