Digital Savánt Group

The Dark Funnel is the touch-points a user experiences before they are tagged and identified in any marketing stack. These touch-points include all of the users checking reviews, browsing comparison sites, & reading blogs/articles on 3rd party sites. The Dark Funnel has impacted every industry causing a lack of insight into where a prospect truly is in their buying decision and...

It can be a great sight for sore eyes to see your website flooded with traffic, but it can also be a complete buzz kill if that traffic doesn’t generate any sales. Not to mention piss off your VP and sales team. Believe me, I’ve been there. So, what can you do to ensure that the traffic your website brings in is qualified? Let’s start with the basics…What Does Qualified...

If you’re in marketing, you know that email flows & drip sequences are essential. Email flows are the best way to nurture leads over time and ensure they convert into actual customers.They give you more time to build rapport with prospects, make them feel special, and get them ready for the buying process.Start converting your leads faster by following these 7 best practices:...

In the world of online marketing, email is an efficient and effective way to increase sales. Having a website is no longer sufficient. With the help of Dotto’s lead generation, you can get in touch with your audience immediately after they visit your website. The main goal of a lead generation email campaign is to educate potential customers on your products/service and establish...