CATEGORY: Design, Print
SERVICES: Graphic Design
HYT watches are the glorious creations of extreme alchemists. HYT wristwatches are crafted by Hydro-Mechanical Watchmakers who love to explore the limits of timepiece construction. We were tasked with creating a print magazine ad for HYT Watches’ latest watch collections in Elite Traveler Magazine. To accomplish this, we took the following steps:
- Research: We researched the target audience and the key features of the 2 watch collections. We also looked at previous magazine ads and the brand’s overall aesthetic to ensure the ad would fit in with their existing marketing materials.
- Concept development: We developed several concepts for the ad, focusing on the key features of each collection and how they could be visually represented. We worked with the client to determine the best concept and make any necessary revisions.
- Design: We created the ad design, incorporating high-quality images of the watches and utilizing clean, modern typography to communicate key information about the collections. We also used subtle background patterns and other design elements to add interest and engage the reader.
- Finalize and review: Finally, we reviewed the ad with the client to ensure they were satisfied with the final product and that all information was correct.
The result was a visually stunning print magazine ad that effectively communicated the key features of HYT Watches’ latest collections and helped generate interest among their target audience.